Our Mission

The Hemp Beverage Alliance is building a safe, thriving and ethical hemp beverage industry through education, advocacy, self-regulation, partnership.

VISION

  • We are businesses that share a common goal to create a hemp beverage marketplace that is transparent, sustainable, and provides consumers with the highest quality hemp-derived products.

  • We are parents, community members, neighbors and friends, all committed to protecting consumers and keeping children safe.

  • We are entrepreneurs, corporations, mom & pop operations and individuals who want to create an economically viable industry.

  • We are collaborators, coalition builders, and unwavering optimists, ready to work with stakeholders in government, communities and the cannabis industry to create a fair and sensible regulatory framework that
    protects consumers, fosters competition, and creates opportunity.

    INDUSTRY VALUES

  • The Hemp Beverage Alliance is committed to safety, transparency, self-regulation and fair competition.

  • We promote safety and best practices in manufacturing, & marketing


  • We are transparent with regulators, external stakeholders, wholesalers, retailers, and consumers.


  • We adhere to state regulations where they exist, and encourage self-regulation where they do not.

  • We promote fair competition among members

    HUMAN VALUES

  • The Hemp Beverage Alliance is committed to diversity, civility, and ethical business practices.

  • Diversity includes individuals of different ethnic, geographic, and/or socioeconomic backgrounds and/or origins, physical ability, gender, and sexual orientation.


  • Civility means courteousness, politeness, and the encouragement of
    all voices to be heard at Alliance communications, meetings, events or social media. 


  • Safety means the maintenance and promotion of a healthy, welcoming, and collaborative environment at all Alliance events, communications, meetings, and social media.