Our Mission

VISION

• We are businesses that share a common goal to create a hemp beverage marketplace that is transparent, sustainable, and provides consumers with the highest quality hemp-derived products.

• We are parents, community members, neighbors and friends, all committed to protecting consumers and keeping children safe.

• We are entrepreneurs, corporations, mom & pop operations and individuals who want to create an economically viable industry.

• We are collaborators, coalition builders, and unwavering optimists, ready to work with stakeholders in government, communities and the cannabis industry to create a fair and sensible regulatory framework that
  protects consumers, fosters competition, and creates opportunity.
  

  INDUSTRY VALUES

• The Hemp Beverage Alliance is committed to safety, transparency, self-regulation and fair competition.

• We promote safety and best practices in manufacturing, & marketing


• We are transparent with regulators, external stakeholders, wholesalers, retailers, and consumers.


• We adhere to state regulations where they exist, and encourage self-regulation where they do not.

• We promote fair competition among members
  
  HUMAN VALUES

• The Hemp Beverage Alliance is committed to diversity, civility, and ethical business practices.

• Diversity includes individuals of different ethnic, geographic, and/or socioeconomic backgrounds and/or origins, physical ability, gender, and sexual orientation.


• Civility means courteousness, politeness, and the encouragement of
  all voices to be heard at Alliance communications, meetings, events or social media. 


• Safety means the maintenance and promotion of a healthy, welcoming, and collaborative environment at all Alliance events, communications, meetings, and social media.