THE FUTURE OF DRINKING IS
HEMP-INFUSED
The Hemp Beverage Alliance
The Hemp Beverage Alliance unites the hemp beverage industry to advance consumer safety, responsible standards, and regulatory clarity through education, advocacy, and partnership.
We are brands, distributors, supply chain partners, professional service providers, and non-profit associations — all working together to create a hemp beverage marketplace that is transparent, sustainable, and consumer-first.
Who We Serve
Industry & Business
Membership tiers, member directory, partner ecosystem, and resources for brands, distributors, and suppliers.
Explore Membership →Policymakers & Regulators
Regulatory principles, public comments, policy one-pagers, and direct contact with our advocacy team.
Download Our Fact Sheets →Media
Press resources, media assets, industry data, and contact information for journalists covering hemp beverages.
Get Assets →Consumers
FAQs, safety guidance, and everything you need to understand hemp beverages and enjoy them responsibly.
Learn More →
An alliance of brands you can trust
180+ member organizations across the hemp beverage ecosystem — brands, distributors, suppliers, and service providers building the industry together.
Our Regulatory Position
Safety
The safety of the consumer is paramount and should be the driving force in the industry.
Age Restriction
Hemp beverages are adult beverages and should be labeled and sold accordingly — 21+.
Serving Size
Cannabinoid levels should be safe, effective, and provide real value to the consumer.
Labeling
Clear, consistent labeling is necessary to empower the consumer and build credibility for the industry.
Regulatory Clarity
Regulations should be thoughtful, concise, and support consumer safety and industry growth.
Marketplace Consistency
In lieu of federal action, state governments should work together to develop consistent guidelines.
Why join the Alliance?
HBA membership puts your organization at the table when it matters most — connecting you with the industry's leading brands, distributors, and advocates, and giving you the tools to grow and protect your business.
Join the AllianceThe Voice of Hemp Beverages
Education
We provide consumers, retailers, and distributors with the information they need to better understand the industry.
Best Practices
We develop best practices to create consistency in labeling and manufacturing, boosting consumer confidence.
Advocacy
We work with elected officials and regulators at local, state, and federal levels to encourage common-sense regulation.
Partnership
Hemp-derived beverages are a complement to the adult beverage and cannabis industries. We collaborate to find shared solutions.
Hemp needs your voice. Right now.
Legislation affecting hemp beverages is moving at the state and federal level. The HBA Action Center connects you directly to your representatives. Active campaigns update as bills move forward.
Take Action NowJoin the Alliance
HBA membership connects you with the industry's leading brands, distributors, suppliers, and advocates — and puts your organization at the table when it matters most.
Members gain access to advocacy resources, best practice guidance, industry events, the HBA member directory, and a network built to move the industry forward.
Get the new Hemp Beverage Alliance Industry Report: The Future of Drinking
The first independently verified wholesale sales data report for the hemp beverage industry. Built on anonymized depletion data from 26 brands across two full calendar years — direct from VIP, the data infrastructure behind beverage industry reporting nationwide.
This report covers national volume growth, monthly trend analysis, regional and state-level breakdowns, on- and off-premise channel data, THC dosage tier velocity, individual state case studies for Florida, New Jersey, and Minnesota, consumer motivation research from MoreBetter's THC Drink Report, and the regulatory landscape shaping the category's future.
The first independently verified wholesale sales data report for the hemp beverage industry. Built on anonymized depletion data from 26 brands across two full calendar years — direct from VIP, the data infrastructure behind beverage industry reporting nationwide.
This report covers national volume growth, monthly trend analysis, regional and state-level breakdowns, on- and off-premise channel data, THC dosage tier velocity, individual state case studies for Florida, New Jersey, and Minnesota, consumer motivation research from MoreBetter's THC Drink Report, and the regulatory landscape shaping the category's future.
HBA News
How we are leading the industry
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We provide consumers, retailers, and distributors with the information they need to better understand the industry.
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We develop best practices to create consistency in labeling and manufacturing, boosting consumer confidence.
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We work with elected officials and regulators at the local, state and federal levels to encourage commonsense regulation.
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Hemp-derived beverages are a complement to the adult beverage and cannabis industries. We collaborate with both to find solutions that benefit everyone.
Contact Us
Whether you have a question, an idea, or just want to say hello, feel free to reach out—we’re here to help.