THE FUTURE OF DRINKING IS
HEMP-INFUSED
Welcome to the Hemp Beverage Alliance
We are brands, distributors, supply chain partners, professional service providers, non-profit associations and retailers working together to create a hemp beverage marketplace that is transparent, sustainable, and provides consumers with the highest quality products.
Get the new Hemp Beverage Alliance Industry Report: The Future of Drinking
The first independently verified wholesale sales data report for the hemp beverage industry. Built on anonymized depletion data from 26 brands across two full calendar years — direct from VIP, the data infrastructure behind beverage industry reporting nationwide.
This report covers national volume growth, monthly trend analysis, regional and state-level breakdowns, on- and off-premise channel data, THC dosage tier velocity, individual state case studies for Florida, New Jersey, and Minnesota, consumer motivation research from MoreBetter's THC Drink Report, and the regulatory landscape shaping the category's future.
The first independently verified wholesale sales data report for the hemp beverage industry. Built on anonymized depletion data from 26 brands across two full calendar years — direct from VIP, the data infrastructure behind beverage industry reporting nationwide.
This report covers national volume growth, monthly trend analysis, regional and state-level breakdowns, on- and off-premise channel data, THC dosage tier velocity, individual state case studies for Florida, New Jersey, and Minnesota, consumer motivation research from MoreBetter's THC Drink Report, and the regulatory landscape shaping the category's future.
What we believe
Smart regulation, consumer education, transparency in manufacturing, and consistency in labeling are the keys to building a hemp beverage industry that is safe, innovative, fair, and sustainable.
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Safety
The safety of the consumer is paramount and should be the driving force in the industry.
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Age limit
Hemp beverages are adult beverages and should be labeled and sold accordingly.
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Serving size
Cannabinoid levels should be safe, effective, and provide value to the consumer.
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Labeling
Clear labeling is necessary to empower the consumer and build credibility for the industry.
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Regulatory clarity
Regulations are necessary and should be thoughtful, concise, and support consumer safety and industry growth.
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Marketplace consistency
In lieu of federal action, state governments should work together to develop guidelines that are consistent across state lines.
How we are leading the industry
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We provide consumers, retailers, and distributors with the information they need to better understand the industry.
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We develop best practices to create consistency in labeling and manufacturing, boosting consumer confidence.
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We work with elected officials and regulators at the local, state and federal levels to encourage commonsense regulation.
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Hemp-derived beverages are a complement to the adult beverage and cannabis industries. We collaborate with both to find solutions that benefit everyone.