Real Wholesale Data For The Hemp Beverage Industry
Real wholesale data from 26 brands, covering 2024-2025. HBA has partnered with VIP — the same data infrastructure that powers the beer and spirits industry — to create this report. If you're building, distributing, funding, or regulating in this space, this is the report you've been waiting for.
133%
Industry growth, year over year
2.3M
Case equivalents sold, 2024-2025
43,496
Retail accounts in 2025
26
Participating brands, anonymized
The hemp beverage category is growing across nearly every segment in adult beverages — but until now, no verified sales data existed for it. Estimates, surveys, and anecdotes have been the only options.
The Hemp Beverage Alliance partnered with VIP (Vermont Information Processing) — the data backbone behind beverage industry reporting nationwide — to collect and anonymize wholesale depletions from 26 brands across 2024 and 2025. The result is the most credible, independently verified picture of the hemp beverage marketplace assembled to date.
This isn't a survey or an estimate. It's actual distributor-to-retailer sales data — the same methodology used to benchmark beer, wine, and spirits.
Active HBA members get 20% off the full report price. Not a member yet? Join here.
Why this report is different
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National Growth Data,
2024–2025
State Specific
Case Studies
What’s Inside
Regional
Breakdown
On-Premise vs
Off-Premise
PODs and
Accounts Sold
Consumer
Trends
10 States by
CE Volume
Industry
History
Data That Works For Every Seat At The Hemp Beverage Table
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Benchmark your volume and distribution against the industry. Identify which states and channels are outperforming — and bring verified data to your next retail or distribution pitch.
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Understand where category velocity is strongest, which formats are gaining share, and what the national distribution picture looks like — before your competitors do.
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Right-size your capacity planning with real volume data. Know where production and logistics demand is concentrated — and where it's headed.
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Category growth verified by the same infrastructure that benchmarks beer and spirits. The first credible market-sizing data for due diligence.
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Verified economic data from a safety-focused, compliance-oriented industry. The clearest picture of what responsible hemp beverage commerce looks like at scale.
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The only independently verified wholesale sales dataset for the hemp beverage category — and it's citable.
The first independently verified wholesale sales data report for the hemp beverage industry. Built on anonymized depletion data from 26 brands across two full calendar years — direct from VIP, the data infrastructure behind beverage industry reporting nationwide.
This report covers national volume growth, monthly trend analysis, regional and state-level breakdowns, on- and off-premise channel data, THC dosage tier velocity, individual state case studies for Florida, New Jersey, and Minnesota, consumer motivation research from MoreBetter's THC Drink Report, and the regulatory landscape shaping the category's future.
The first independently verified wholesale sales data report for the hemp beverage industry. Built on anonymized depletion data from 26 brands across two full calendar years — direct from VIP, the data infrastructure behind beverage industry reporting nationwide.
This report covers national volume growth, monthly trend analysis, regional and state-level breakdowns, on- and off-premise channel data, THC dosage tier velocity, individual state case studies for Florida, New Jersey, and Minnesota, consumer motivation research from MoreBetter's THC Drink Report, and the regulatory landscape shaping the category's future.
All data sourced from VIP (Vermont Information Processing) · 26 participating brands · January 2024 – December 2025 · Wholesale depletions only · Consumer data provided by MoreBetter's THC Drink Report · Brand-level data fully anonymized
Data Details
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The report is delivered as a PDF immediately after purchase via an automated download link.
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The license covers a single organization. Sharing internally within your team is permitted. For multi-organization or enterprise licensing, contact info@hempbeveragealliance.org.
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Log into your HBA member portal to use the unique discount report link. Not yet a member? Join at hempbeveragealliance.org — membership also gives you access to HBA's full network of 375+ organizations.
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Yes. The data is independently verified through VIP and sourced from actual wholesale sales transactions. Policymakers, legislative staff, and journalists may request a complimentary copy by contacting info@hempbeveragealliance.org.
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HBA intends to publish this report on an ongoing basis as the dataset grows. Purchasers of this edition will receive early access and priority pricing on future reports.
Frequently Asked Questions
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