Hemp Beverage Alliance announces inaugural Board of Directors
The Hemp Beverage Alliance today announced the formation of its inaugural board of directors.
"The Hemp Beverage Alliance is honored to have the strongest leaders in the industry on our board. Each one of them is committed to creating a safe, transparent and thriving hemp beverage industry, and elevating the category into the mainstream," said Christopher Lackner, president and CEO.
Founded in 2023, the Hemp Beverage Alliance is the trade association of the burgeoning hemp beverage industry. With more than 180 members in the United States and Canada, the Alliance works with brands, retailers, and distributors to create a self-regulated industry that restricts hemp beverages to adults, establishes reasonable serving size standards, requires strong testing for cannabinoids and contaminants, and creates labeling standards to empower consumers to make informed choices.
The Hemp Beverage Alliance board of directors includes:
Mike Colich, co-founder & president, North Canna Co.
Lisa Hurwitz, co-founder & president, Happi
David Knight, president & CEO, Jones Soda
Andrew Lee, chief legal officer, Cheech & Chong's Global Holdings
Art Massolo, vice president of business development, Cycling Frog
Glenn McElfresh, co-founder, Plift
Adam Terry, CEO & co-founder, Cantrip
Ted Whitney, head of sales, Squared
Pierce Wylie, co-founder, Rebel Rabbit
"The Hemp Beverage Alliance is building a foundation of quality, safety, self-regulation and responsibility that will allow this industry to thrive in coming years," said Ted Whitney, board chairman. "On behalf of all the board members, we look forward to working with stakeholders from every sector to make hemp beverages as ubiquitous as beer, wine, and hard seltzer."
The Hemp Beverage Alliance will be at Benzinga Capital Conference on April 16-17 in Fort Lauderdale, and the Craft Brewers Conference & Expo on April 21-24 in Las Vegas.
ABOUT
The mission of the Hemp Beverage Alliance is to create a safe and thriving industry through education, advocacy, best practices and partnership. We achieve this mission by providing consumers, retailers, and distributors with the information they need to better understand the industry; developing best practices to create consistency in labeling and manufacturing; working with elected officials and regulators to encourage common-sense regulation; and collaborating with cannabis and alcohol industries to create a marketplace that benefits everyone. More at hempbeveragealliance.org.
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