Washington Post: Cannabis drinks are becoming more popular. Here’s why.

The Washington Post interviewed several HBA members about our category, including longtime supporter Jon Halper of Top Ten Liquors in Minnesota:

Jon Halper, the owner of Top Ten Liquors, which has 15 stores around the Twin Cities, said hemp-derived cannabis beverages and edibles made up more than 10 percent of the company’s revenue last year, outselling bourbon and vodka.

Parents ages 35 to 55 make up “a disproportionate amount” of customers buying the cannabis beverages at Top Ten Liquors stores, based on demographic data his company collects, Halper said.

“It’s the soccer mom,” Halper said. “It’s not that they’re anti-alcohol. But they like that they can have this, they get a buzz from it, and they don’t wake up the next day with a headache.”

Check out the full article here: