Hemp Beverage Alliance in UNLV Cannabis Policy Institute: THC Beverage Market Review
The UNLV Cannabis Policy Institute recently issued an analysis of hemp beverage trends. The Hemp Beverage Alliance was consulted for the article and provided comments.
Co-written by the Institute and cannabis policy expert Tyler Klimas of Leaf Street Strategies, ”A Review of the Present THC Beverage Market” argues:
“Of the plenitude of hemp-derived cannabinoid products that exist, hemp-derived THC beverages have experienced unparalleled success. These products have shown an unprecedented ability to break into the traditional adult beverage market alongside beer, wine, and seltzers, capturing an entirely new audience curious about THC products in a remarkably short period of time.
“These beverages have created a new class of cannabis consumers, tapping into demographics that have been historically slower to access the traditional marijuana markets through regulated retail channels.
“Growing consumer preference for drinkable THC options is not solely due to its newfound avail ability in traditional beverage stores and retail outlets. There are many arguments for why these products have become so popular. From a growing demand for alternatives to alcohol, to the rise in general acceptance of cannabis and THC products, hemp-derived beverage companies have leveraged new technologies to create higher-quality, taste-conscious products that seem to have captivated the palette of the American consumer.”
