Hemp Beverage Alliance announces new board members

The Hemp Beverage Alliance, the trade association for the hemp beverage industry, today announced the addition of four new members to the board of directors:

They join Mike Colich (North Canna), Glenn McElfresh (Plift), Adam Terry (Cantrip), Ted Whitney (Cheech & Chong’s Global Holdings), and Pierce Wylie (Rebel Rabbit), who joined the board in 2024.

"Nick, Will, Scott and Shawn are very well known for their dedication to the category and to the Alliance. They will be a tremendous asset to the Board in 2025 and beyond,” said Ted Whitney, chairman of the board.

Founded in 2023, the Hemp Beverage Alliance is the trade association of the hemp beverage industry and represents more than 250 brands, retailers, and distributors in the United States and Canada. Membership is open to any company or individual who supports commonsense regulations that help grow the industry.

The Hemp Beverage Alliance will be at the Wine & Spirits Wholesalers of America’s Access Live trade show February 3-6 in Denver.



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